Vol 11 No 1 Fall 2010

Development and Current Issues Related to Internet Marketing Communications in China
Minxue Huang and Alex S.L. Tsang
The Lived Meanings of Chinese Social Network Sites (SNSs) among Urban White-Collar Professionals: A Story of Happy Network
Huan Chen and Eric Haley
Selection of Best Keywords: A Poisson Regression Model
Ji Li, Rui Pan and Hansheng Wang
The Influence of Social Presence on Consumers’ Perceptions of the Interactivity of Web Sites
Nan Cui, Tao Wang, and Shuang Xu
Why Do Moviegoers Go to the Theater? The Role of Prerelease Media Publicity and Online Word of Mouth in Driving Moviegoing Behavior
Feng Wang, Yin Zhang, Xiaoling Li, and Huawei Zhu
Online In-Game Advertising Effect: Examining the Influence of a Match Between Games and Advertising
Yaping Chang, Jun Yan, Jinlong Zhang, and Jin Luo
The Present Situation of and Prospects for E-Business in China
Chunxiao Liang