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Vol 12 No 2
Spring 2012
The Impact of Game Customization and Control Mechanisms on Recall of Integral and Peripheral Brand Placements in Videogames
Frank E. Dardis, Mike Schmierbach, and Anthony M. Limperos
Self-Enhancement as a Motivation for Sharing Online Advertising
David G. Taylor, David Strutton, and Kenneth Thompson
Interactivity Perceptions and Online Newspaper Preference
Thijs Broekhuizen and Arvid Hoffmann
