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Vol 2 No 1
Fall 2001
Note from Special Issue Editor
Prabu David
Consumer Reactions in a Realistic Virtual Shop : Influence on Buying Style
Anne-Cecile Jeandrain
The Novelty of 3D Product Presentations Online
Steven M. Edwards and Harshavardhan Gangadharbatla
The Effects of Anthropomorphic Agents on Advertising Effectiveness and the Mediating Role of Presence
Yung Kyun Choi, Gordon E. Miracle and Frank Biocca
Signs of Marketing in Virtual Reality
Robert Pennington
