Vol 3 No 1 Fall 2002

Building Relationships with Portal Users: The Interplay of Motivation and Relational Factors
Doyle Yoon, Fritz Cropp and Glenn Cameron
Antecedents and Consequences of Web Advertising Credibility: A Study of Consumer Response to Banner Ads
Sejung Marina Choi and Nora J. Rifon
Learning the Web: Internet User Experience and Response to Web Marketing in Sweden
Micael Dahlen
Antecedents and Consequences of Perceived Interactivity: An Exploratory Study
Joonhyung Jee and Wei-Na Lee
The Adoption of Persuasive Internet Communication in Advertising and Public Relations Curricula
Terry Daugherty and Bonnie B. Reece
Online Research Methodology: Reflections and Speculations
Kim Bartel Sheehan