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Vol 3 No 2
Spring 2003
Cybernetic Space: Bringing the Virtual and Real Together
Ananda Mitra
Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy
Jang-Sun Hwang, Sally J. McMillan, Guiohk Lee
Crossing Offline and Online Media: A Comparison of Online Advertising on TV Web Sites and Online Portals
Louisa Ha
A Preliminary Structural Equation Model of Comprehension and Persuasion of Interactive Advertising Brand Web Sites
Wendy Macias
Lifestyles of Online Gamers: A Psychographic Approach
Seounmi Youn, Mira Lee and Kenneth O. Doyle
Internet Dependency Relations and Online Consumer Behavior: A Media System Dependency Theory Perspective on Why People Shop, Chat, and Read News Online
Padmini Patwardhan and Jin Yang
