Vol 4 No 2 Spring 2004

Audience Satisfaction among TiVo and ReplayTV Users
Douglas A. Ferguson and Elizabeth M. Perse
Dr. Mom and Dr. Web: A Qualitative Analysis of Women’s Use of Health Information on the Web
Wendy Macias, Liza Stavchansky Lewis and Vandana Shankar
Cross-Cultural Differences in Perceived Risk of Online Shopping
Hanjun Ko, Jaemin Jung, JooYoung Kim and Sung Wook Shim
Emotional Appeal and Incentive Offering in Banner Advertisements
Frank Tian Xie, Naveen Donthu, Ritu Lohtia and Talai Osmonbekov
The Website Schema
Steven Bellman and John R. Rossiter
Assessing the Effects of Animation in Online Banner Advertising: Hierarchy of Effects Model
Chan Yun Yoo, Kihan Kim and Patricia A. Stout
A Comparison of Objective Characteristics and User Perception of Web Sites
Se-Jin Lee, Wei-Na Lee, Hyojin Kim and Patricia A. Stout