Hairong Li


Michigan State University

Associate Professor and Director of China Programs in Advertising, Public Relations, and Retailing at Michigan State University, where he also is a research fellow at the MIND Lab and the Quello Center.

Dr. Li’s research covers advertising media, interactive advertising, mobile marketing, and international advertising. His funded projects have explored emerging brands, event sponsorships, dynamic conceptualization, 3-D visualization, product affordances and virtual experience, mobile advertising, online consumer behavior, perceived intrusiveness of rich media, effects of interactive messages, Internet access and e-government. His publications have appeared in more than a dozen of academic journals, such as Journal of Advertising, Journal of Consumer Psychology, Journal of Interactive Marketing, Journal of Computer Mediated Communication, Journal of E-Government, Journalism and Mass Communication Quarterly, Journal of Direct Marketing, Journal of Current Issues and Research in Advertising, Asian Journal of Communication, and International Journal of Public Opinion Research among others. He has been interviewed and quoted on interactive advertising and e-commerce issues in a number of news media including The New York Times and The Washington Post.

He teaches interactive advertising and advertising media courses at the undergraduate and graduate levels and Internet research methods, media technology, and virtual experience courses at the doctoral level. Dr. Li also teaches a study abroad program “Advertising in Asia” in summer. Participating students explore advertising in Asia through experiential learning in the most unique advertising environments in Asia and the world such as Tokyo, Nagoya, Singapore, Hong Kong, Macau, and Beijing.

Dr. Li is a former Fulbright Scholar at Nanyang Technological University in Singapore, chair of the 2004 American Academy of Advertising Publications Committee, and a reviewer for several major journals. He serves on the editorial board of International Advertising, a leading trading publication in China, and is a member of the American Marketing Association (AMA), American Academy of Advertising (AAA), and the Association for Education in Journalism and Mass Communication (AEJMC). His email is [email protected].

Karen Lancendorfer

Associate Editor

Western Michigan University

Dr. Karen M. Lancendorfer (Ph.D., Michigan State University) is Assistant Professor of Marketing and Advertising in the Haworth College of Business at Western Michigan University. Her current research interests focus on political advertising, mobile marketing, and issues of branding in higher education. Her work has been included in publications of the Harvard International Journal of Press/Politics, Journal of Information Technology, Asian Journal of Communication, Journal of Business Research, and the Journal of Political Marketing, as well as in conference proceedings. She holds memberships in several professional marketing and advertising associations, including the American Marketing Association (AMA), the American Academy of Advertising (AAA), and the Association for Education in Journalism and Mass Communication (AEJMC).

Professor Lancendorfer’s teaching interests include advertising and promotion, media planning, consumer behavior, and marketing management. She has taught undergraduate courses in Marketing Principles, Media Planning and Research, and Consumer Behavior, as well as graduate courses in Buyer Behavior, and Advertising and Promotion Management.

Prior to her academic career, Dr. Lancendorfer gained professional experience in a variety of advertising and marketing positions, spending nearly two decades “in the field” with companies such as Brogan & Partners and Century 21.

Dr. Lancendorfer can be reached via e-mail at [email protected].

Chad Huntley


Element Design

Chad Huntley is an Advertising alumnus from Michigan State University. He owns and operates an Internet Marketing company in Grand Rapids, Michigan, which specializes in website design, programming, and video production. His previous website development projects include working with Steelcase, Herman Miller, Grand Rapids Art Museum, and others in the Grand Rapids and Lansing areas.

Chad can be reached using the email form at the Element Design website.

John D. Leckenby

Past Editor

The University of Texas at Austin

Professor Emeritus and Everett D. Collier Centennial Chair in Communication in the Department of Advertising, College of Communication, and Faculty Member of the Graduate Studies Committee of the Division of Statistics and Scientific Computing.

Ph.D., University of Illinois at Urbana-Champaign (Communications); M.S., University of Illinois at Urbana-Champaign (Advertising); B.S., Ferris State University (Marketing).

Before joining the Department of Advertising, Dr. Leckenby was Professor of Advertising and Research Professor of Communications in the Institute of Communications Research at the University of Illinois at Urbana-Champaign. His major interests are in the fields of media reach/frequency models and copy research. Dr. Leckenby’s publications include one book and articles that have appeared in Journal of Advertising, Journal of Consumer Affairs, Journal of Broadcasting, Journalism and Mass Communication Quarterly, Journal of Marketing Research, Journal of Current Issues and Research in Advertising, and Journal of Advertising Research, among others. Dr. Leckenby was Chair of the Department of Advertising from 1985 to 1987. He has served on the Copy Research Council of the Advertising Research Foundation, and as President of the American Academy of Advertising.

Dr. Leckenby and his doctoral students at The University of Texas at Austin Department of Advertising conducted research and teaching in interactive advertising and communication. Their work was pioneering in applying reach and frequency to internet media planning and published in Journal of Advertising Research. Extensive work was also conducted on consumer relationships with interactive advertising and information processing.

Dr. Leckenby is the Founder and Past Director of The Center for Interactive Advertising (ciAd) at The University of Texas at Austin which conducts research on interactivity and provides a learning facility for students, ciAdLab, which is directed by Professor Wei-Na Lee.

Dr. Leckenby can be reached via e-mail at [email protected].