Editorial Board
Avery M. Abernethy
Auburn UniversityPatricia Alvey
Southern Methodist UniversityPeng Hwa Ang
Nanyang Technological UniversityBeth E. Barnes
University of KentuckyThomas E. Barry
Southern Methodist UniversityRajeev Batra
University of MichiganMartin Block
Northwestern UniversityTom Bowers
The University of North Carolina at Chapel HillAnn M. Brill
The University of KansasNeal M. Burns
The University of Texas at AustinHugh Cannon
Wayne State UniversityClarke L. Caywood
Northwestern UniversityHyongoh Cho
Dongguk UniversityChang-Hoan Cho
Yonsei UniversitySteve Coffey
NPD GroupIsabella Cunningham
The University of Texas at AustinPeter Danaher
Melbourne Business SchoolTerry Daugherty
The University of Texas at AustinPrabu David
The Ohio State UniversityWenyu Dou
City University of Hong KongMinette (Meme) Drumwright
The University of Texas at AustinSteve Edwards
Southern Methodist UniversityJohn Eighmey
University of Minnesota at Twin CitiesRonald J. Faber
University of MinnesotaRon Fark
Brown UniversityLinda Golden
The University of Texas at AustinCurtis P. Haugtvedt
The Ohio State UniversityJongpil Hong
Ewha Womans UniversityKuen-Hee Ju-Pak
California State University-FullertonHelen Katz
GM Planworks Inc.Heejin Kim
Kyungwon UniversityKaren Whitehill King
The University of GeorgiaShizue Kishi
Tokyo Keizai UniversityPeggy J. Kreshel
The University of GeorgiaDean Krugman
The University of GeorgiaCheng Kuo
National Chengchi UniversityCarrie La Ferle
Southern Methodist UniversityKent Lancaster
The University of MiamiTuen-yu Lau
The University of WashingtonWei-Na Lee
The University of Texas at AustinRegina Lewis
InterContinental Hotels GroupCarolyn A. Lin
University of ConnecticutLynda M. Maddox
The George Washington UniversitySally J. McMillan
The University of Tennessee-KnoxvilleDeborah Morrison
The University of OregonGlen J. Nowak
Center for Disease Control and PreventionShintaro Okazaki
Universidad Autónoma de Madrid (Spain)Cele Otnes
University of Illinois at Urbana-ChampaignBetty J. Parker
Western Michigan UniversityKartik Pashupati
Southern Methodist UniversityJoseph E. Phelps
The University of AlabamaBarbara Phillips
University of SaskatchewanJoseph T. Plummer
The Advertising Research FoundationBonnie B. Reece
Michigan State UniversityLeonard N. Reid
The University of GeorgiaMarshall Rice
York UniversityJef I. Richards
The University of Texas at AustinNora J. Rifon
Michigan State UniversityMarilyn Roberts
The University of FloridaShelly Rodgers
University of MissouriPatricia B. Rose
Florida International UniversityJohn Rossiter
University of WollongongMarla Royne
The University of MemphisMartha G. Russell
Stanford UniversityDon E. Schultz
Northwesten UniversityMary Alice Shaver
Jönköping International Business SchoolCharles Steinfield
Michigan State UniversityDavid W. Stewart
The University of Southern CaliforniaPatricia Stout
The University of Texas at AustinEsther Thorson
The University of Missouri-ColumbiaSpence F. Tinkham
The University of GeorgiaBruce G. Vanden Bergh
Michigan State UniversityBirgit Wassmuth
Drake UniversityAndrew Whinston
The University of Texas at AustinGary B. Wilcox
The University of Texas at AustinR. Dale Wilson
Michigan State UniversityChristine Wright-Isak
Florida Gulf Coast UniversityToshio Yamaki
Tokyo Keizai University
