Personalized Ads in Social Media

June 20, 2017 admin 0

Three marketing researchers at Antwerp University in Belgium explore the topic of social media, highlighting users’ attitudes and responses to personalized ads.

A New Approach to Virtual Advertising

June 7, 2017 admin 0

As consumer market sectors have become more immersed in the virtual worlds of social media and online gaming, advertisers have searched for effective ways to leverage the power of this user engagement.