
|
Volume 4, Number 2, Spring 2004 |

|
Audience Satisfaction
among TiVo and ReplayTV Users |

|
Douglas A. Ferguson and Elizabeth M. Perse |

|
Dr. Mom and Dr. Web:
A Qualitative Analysis of Women's Use of Health Information on the Web |

|
Wendy Macias, Liza Stavchansky Lewis and
Vandana Shankar |

|
Cross-Cultural Differences
in Perceived Risk of Online Shopping |

|
Hanjun Ko, Jaemin Jung, JooYoung Kim and
Sung Wook Shim |

|
Emotional Appeal and Incentive
Offering in Banner Advertisements |

|
Frank Tian Xie, Naveen Donthu, Ritu Lohtia
and Talai Osmonbekov |

|
The Website Schema |

|
Steven Bellman and John R. Rossiter |

|
Assessing the Effects
of Animation in Online Banner Advertising: Hierarchy of Effects Model |

|
Chan Yun Yoo, Kihan Kim and Patricia A. Stout |

|
A Comparison
of Objective Characteristics and User Perception of Web Sites |

|
Se-Jin Lee, Wei-Na Lee, Hyojin Kim and Patricia
A. Stout |

|
Volume 5, Number 1, Fall 2004 |

|
Special
Issue on Gaming and its Relationship with Advertising, Marketing and
Communication |

|
Note
From Guest Editor |

|
Terry Daugherty |

|
Advertainment
or Adcreep? Game Players’ Attitudes toward Advertising and Product
Placements in Computer Games |

|
Michelle R. Nelson, Heejo Keum and
Ronald A. Yaros |

|
Experiencing
Interactive Advertising beyond Rich Media: Impacts of Ad Type and
Presence on Brand Effectiveness in 3D Gaming Immersive Virtual Environments
|

|
Dan Grigorovici and Corina Constantin |

|
The
Effect of Billboards within the Gaming Environment |

|
Isabella M. Chaney, Ku-Ho Lin, and
James Chaney |

|
Motivations
to Regulate Online Gambling and Violent Game Sites: An Account of
the Third-Person Effect |

|
Fang Wan and Seounmi Youn |

|
The
Value of Relationship Strength in Segmenting Casino Patrons: An Exploratory
Investigation |

|
Joanna Phillips, Mavis Tandoh, Stephanie
Noble, Victoria Bush |

|
Hispanic
Attitudes toward Advergames: A Proposed Model of their Antecedents
|

|
Monica D. Hernandez, Sindy Chapa, Michael
S. Minor, Cecilia Maldonado and Fernando Barranzuela |
|
|
|
Volume 5, Number 2, Spring 2005 |
|
Special
Issue on Interactive and Its Relationship to Advertising, Marketing,
and Communication |
|
Note From Guest
Editor |
|
Sally J. McMillan |
|
Interactivity
and Persuasion: Influencing Attitudes with Information and Involvement |
|
S. Shyam Sundar, Jinhee Kim |
|
The Effects
of Interactivity on Cross-Channel Communication Effectiveness |
|
Qimei Chen, David A. Griffith and Fuyuan
Shen |
|
The Mediating
Role of Perceived Interactivity in the Effect of Actual Interactivity
on Attitude toward the Website |
|
Guohua Wu |
|
Lessons
Learned from Experiments with Interactivity on the Web |
|
Mark Tremayne |
|
Losers
and Lovers: Mobile Phone Services Advertising and the New Media Consumer/Producer |
|
Christina Spurgeon |
|
|
|
Volume 6, Number 1, Fall 2005 |
|
From the Editors |
|
John D. Leckenby and Hairong Li |
|
A
Rational Integrative Model of Online Consumer Decision Making |
|
Padmini Patwardhan and Jyotika Ramaprasad |
|
Online
Auctions as Advertising Revenue in the Media Mix |
|
Ginger Rosenkrans |
|
The
Effect of Involvement on Ad Judgment in a Video Game Environment:
The Mediating Role of Presence |
|
Stefan G. Nicovich |
|
The
Status of Wireless Survey Solutions: The Emerging "Power of the
Thumb" |
|
Leslie Townsend |
|
Strategies
for the Super Bowl of Advertising: An Analysis of How the Web is Integrated
into Campaigns |
|
Juran Kim, Sally J. McMillan, and Jang-Sun
Hwang |
|
Internet
Motives of Users in the United States, United Kingdom, Australia,
and Korea: A Cross-Cultural Replication of the WMI |
|
Shelly Rodgers, Yan Jin, Ruth Rettie,
Frank Alpert, and Doyle Yoon |
|
Consumer
Awareness and Use of Product Review Websites |
|
Ainsworth Anthony Bailey |
|
Perceptions
of Interactivity and Consumer Control in Marketing Communications:
An Exploratory Survey of Marketing Communication Professionals |
|
William N. Swain |
|
Adoption
of Digital Video Recorders and Advertising:Threats or Opportunities |
|
John A. Fortunato and Daniel M. Windels |
|
Getting
Something for Nothing: The Impact of a Sample Offer and User Mode
on Banner Ad Response |
|
Maureen E. Hupfer and Alex Grey |
|
|
|
Volume 6, Number 2, Spring 2006 |
|
From
the Guest Editor: Special Issue on Electronic Word-of-Mouth and its
Relationship with Advertising, Marketing and Communication |
|
Steve Edwards |
|
Measuring
Motivations for Online Opinion Seeking |
|
Ronald E. Goldsmith and David Horowitz |
|
Building
Trust with Consensus Information: The Effects of Valence and Sequence
Direction |
|
Ray L. Benedicktus and Melinda L. Andrews |
|
From
Subservient Chickens to Brawny Men: A Comparison of Viral Advertising
to Television Advertising |
|
Lance Porter and Guy J. Golan |
|
Relationships
between Blogs as eWOM and Interactivity, Perceived Interactivity,
and Parasocial Interaction |
|
Kjerstin S. Thorson and Shelly Rodgers |
|
Online
Discussion Groups as Socal Networks: An Empirical Investigation of
Word-Of-Mouth on the Internet |
|
Alexandre Steyer, Renaud Garcia-Bardidia,
and Pascale Quester |
|
|
|
John Fong and Suzan Burton |
|
Electronic
Word-of-Mouth in Online Environments: Exploring Referral Networks
Structure and Adoption Behavior |
|
Antti Vilpponen, Susanna Winter, and Sanna
Sundqvist |
|
|
|
Volume 7, Number 1, Fall 2006 |
|
Consumers’ Attitudes
toward Unsolicited Commercial E-mail and Postal Direct Mail Marketing
Methods: Intrusiveness, Perceived Loss of Control, and Irritation |
|
Mariko Morimoto and Susan Chang |
|
Opportunities
and Thresholds for Advertising on Interactive Digital TV: A View
from Advertising Professionals |
|
Verolien Cauberghe and Patrick De Pelsmacker |
|
Receptiveness
of Gamers to Embedded Brand Messages in Advergames: Attitudes towards
Product Placement |
|
Tina Winkler and Kathy Buckner |
|
Development
of an Instrument to Measure Web Site Personality |
|
Qimei Chen and Shelly Rodgers |
|
Ratings,
Reviews & ROI: How Leading Retailers Use Customer Word of Mouth
in Marketing and Merchandising |
|
Brant Barton |
|
|
|
Volume 7, Number 2, Spring 2007 |
|
Special
Issue on Mobile Advertising Issues and Challenges |
|
Note From Guest Editor |
|
Shintaro Okazaki |
|
Attitude toward Location-based
Advertising |
|
Gordon C. Bruner II & Anand Kumar |
|
Determinants of Effective
SMS Advertising: An Experimental Study |
|
Dimitris Drossos, George M. Giaglis, George
Lekakos, Flora Kokkinaki, & Maria G. Stavraki |
|
Perceived Effectiveness
of Push vs. Pull Mobile Location Based Advertising |
|
Ramaprasad Unni & Robert Harmon |
|
An Empirical Study
of the Drivers of Consumer Acceptance of Mobile Advertising |
|
Marko Merisavo, Sami Kajalo, Heikki Karjaluoto,
Ville Virtanen, Sami Salmenkivi, Mika Raulas, & Matti Leppäniemi |
|
Perceptions and
Recall of Advertising Content Presented on Mobile Handled Devices |
|
Suzanne Altobello Nasco & Gordon C. Bruner
II |
|
|
|
Volume 7, Number 2, Spring 2007 |
|
Interactive
3D Simulations in Measuring Consumer Preferences: Friend or Foe to Test
Results? |
|
Alma Berneburg |
|
Applying the Rossiter-Percy Grid to Online Advertising Planning: The Role of Product/Brand Type in Previsit Intentions |
|
Guohua Wu |
|
The Effectiveness of Product Placement in Video Games |
|
Zachary Glass |
|
The Role of Flow in Web Site Effectiveness |
|
Maria Sicilia and Salvador Ruiz |
|
Testing the Effects of Incidental Advertising Exposure in Online Gaming Environment |
|
Adam Acar |
|
|