Social Gratification Through SNS

March 22, 2017 admin 0

This study examines how users’ attitudes and approaches toward social networking site (SNS) usage are influenced by specific social needs they seek to gratify through SNS interactions. The research focuses specifically on four key influential factors:

Spotlight: Harsha Gangadharbatla

March 14, 2017 admin 0

We recently spoke with Dr. Harsha Gangadharbatla, Founding Chair and Associate Professor in the Department of Advertising, Public Relations and Media Design at the University of Colorado.

Outsourcing Social Media Marketing

March 14, 2017 admin 0

Which companies should outsource social media marketing? According to advice on, while large corporations may be okay on their own, most if not all companies can potentially benefit from outsourcing.