Measuring Your Company’s Social Media ROI

With many companies allocating more time and resources to social media development, marketing and advertising managers are eager to know how much their investment is paying off. But how can firms use data to measure the ROI of social media endeavors? For those given the task of using social media to boost company and brand performance, analyzing this data can be overwhelming.

At SimplyMeasured.com, a blog focused on developing best practices in Social Analytics, writers offer some sound advice for sharing social media progress with the higher-ups at your company. Read it here:  “How to Begin Your Monthly Social Media Report”

For more on social media analytics, visit the JIAD:
(2015) Journal of Interactive Advertising: Volume 15, Issue 2