Sex and Violence Key Ingredients for Successful Viral Ads?
From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising Two researchers at the University of Louisiana conducted a study comparing […]
RESEARCH BRIEFS
Personalized Ads in Social Media
Three marketing researchers at Antwerp University in Belgium explore the topic of social media, highlighting users’ attitudes and responses to personalized ads.
Which Social Media Actions Yield the Best Results for Advertisers?
Researchers at two universities examine how intentions to like, share, and comment on different types of persuasive marketing messages are determined by attitudes toward these messages.
Pinterest as a Model for SNS Marketing
Why do college students use Pinterest? In 2015, researchers focused on Pinterest usage by college students to study consumer engagement with ads.
Why Consumers Interact With Company Brand Pages Online
Two researchers conducted a detailed study on what motivates consumers’ use of SNS platforms in relation to company brand pages. They came up with some intriguing insight about how and why SNS users interact with brand pages online.
Social Gratification Through SNS
This study examines how users’ attitudes and approaches toward social networking site (SNS) usage are influenced by specific social needs they seek to gratify through SNS interactions. The research focuses specifically on four key influential factors:
Power of eWOM
Researchers at the University of Texas studied how various factors of eWOM messages impact consumers’ attitudes of the reviewer, the product, and their intent to purchase. The study measures how message valence can influence consumer opinions.
