|
|
|
|
Volume 1, Number 1, Fall 2000 |
|
|
|
|
|
From the Editors: |
|
John D. Leckenby and Hairong Li |
Measuring the Effects
and Effectiveness of Interactive Advertising: A Research Agenda |
Paul A. Pavlou and David W. Stewart |
|
| The Interactive Advertising Model: How Users Perceive and Process Online Ads | |
Shelly Rodgers and Esther Thorson |
|
| The Dimensions of Commercial Cyberspace | |
William D. Wells and Qimei Chen |
|
| Interactivity in the Context of Designed Experiences | |
Carrie Heeter |
|
| Interactivity in 2000: An Industry Viewpoint | |
Helen Katz |
|
| Interactive Advertising Concentration: A First Attempt | |
Jef I. Richards |
|
|
An official online publication of the Departments of Advertising at Michigan State University and The University of Texas at Austin |
|
|
© 2000 Journal of Interactive Advertising |
|
