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Volume 1, Number 2, Spring 2001 |
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Interactive Advertising and Presence: A Framework |
Matthew Lombard and Jennifer Snyder-Duch |
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| The Future of Interactive Advertising Viewed Through an IMC Lens | |
David W. Schumann, Andy Artis and Rachel Rivera |
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| Addressing New Media with Conventional Media Planning | |
Hugh M. Cannon |
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| Global Interactive Advertising: Defining What We Mean and Using What We Have Learned | |
Marilyn S. Roberts and Hanjun Ko |
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| Internet Audience Measurement: A Practitioner’s View | |
Steve Coffey |
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| The Role of Self-Regulation of Privacy and the Internet | |
Peng Hwa Ang |
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An official online publication of the Departments of Advertising at Michigan State University and The University of Texas at Austin |
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© 2001 Journal of Interactive Advertising |
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