Volume 1, Number 2, Spring 2001


Interactive Advertising and Presence:
A Framework

Matthew Lombard and Jennifer Snyder-Duch

The Future of Interactive Advertising Viewed Through an IMC Lens

David W. Schumann, Andy Artis and Rachel Rivera

Addressing New Media with Conventional Media Planning

Hugh M. Cannon

Global Interactive Advertising: Defining What We Mean and Using What We Have Learned

Marilyn S. Roberts and Hanjun Ko

Internet Audience Measurement: A Practitioner’s View

Steve Coffey

The Role of Self-Regulation of Privacy and the Internet

Peng Hwa Ang

An official online publication of the Departments of Advertising at
Michigan State University and The University of Texas at Austin

© 2001 Journal of Interactive Advertising