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Volume 3, Number 1, Fall 2002 |
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Kim Bartel Sheehan |
The Adoption of Persuasive Internet Communication in Advertising and Public Relations Curricula |
Terry Daugherty and Bonnie B. Reece |
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| Antecedents and Consequences of Perceived Interactivity: An Exploratory Study | |
Joonhyung Jee and Wei-Na Lee |
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| Learning the Web: Internet User Experience and Response to Web Marketing in Sweden | |
Micael Dahlen |
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| Antecedents and Consequences of Web Advertising Credibility: A Study of Consumer Response to Banner Ads | |
Sejung Marina Choi and Nora J. Rifon |
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| Building Relationships with Portal Users: The Interplay of Motivation and Relational Factors | |
Doyle Yoon, Fritz Cropp and Glenn Cameron |
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An official online publication of the Departments of Advertising at Michigan State University and The University of Texas at Austin |
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©2002 Journal of Interactive Advertising |
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