Volume 3, Number 1, Fall 2002


Online Research Methodology: Reflections and Speculations

Kim Bartel Sheehan

The Adoption of Persuasive Internet Communication in Advertising and Public Relations Curricula

Terry Daugherty and Bonnie B. Reece

Antecedents and Consequences of Perceived Interactivity: An Exploratory Study

Joonhyung Jee and Wei-Na Lee

Learning the Web: Internet User Experience and Response to Web Marketing in Sweden

Micael Dahlen

Antecedents and Consequences of Web Advertising Credibility: A Study of Consumer Response to Banner Ads

Sejung Marina Choi and Nora J. Rifon

Building Relationships with Portal Users: The Interplay of Motivation and Relational Factors

Doyle Yoon, Fritz Cropp and Glenn Cameron

An official online publication of the Departments of Advertising at
Michigan State University and The University of Texas at Austin

©2002 Journal of Interactive Advertising