Volume 4, Number 2, Spring 2004


Audience Satisfaction among TiVo and ReplayTV Users

Douglas A. Ferguson and Elizabeth M. Perse

Dr. Mom and Dr. Web: A Qualitative Analysis of Women’s Use of Health Information on the Web

Wendy Macias, Liza Stavchansky Lewis and Vandana Shankar

Cross-Cultural Differences in Perceived Risk of Online Shopping

Hanjun Ko, Jaemin Jung, JooYoung Kim and Sung Wook Shim

Emotional Appeal and Incentive Offering in Banner Advertisements

Frank Tian Xie, Naveen Donthu, Ritu Lohtia and Talai Osmonbekov

The Website Schema

Steven Bellman and John R. Rossiter

Assessing the Effects of Animation in Online Banner Advertising: Hierarchy of Effects Model

Chan Yun Yoo, Kihan Kim and Patricia A. Stout

A Comparison of Objective Characteristics and User Perception of Web Sites

Se-Jin Lee, Wei-Na Lee, Hyojin Kim and Patricia A. Stout

An official online publication of the Departments of Advertising at
Michigan State University and The University of Texas at Austin

©2004 Journal of Interactive Advertising