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| Volume 4,
Number 2, Spring 2004 |
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Douglas A. Ferguson and Elizabeth M. Perse |
Dr. Mom and Dr. Web: A Qualitative Analysis of Women’s Use of Health Information on the Web |
Wendy Macias, Liza Stavchansky Lewis and Vandana Shankar |
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| Cross-Cultural Differences in Perceived Risk of Online Shopping | |
Hanjun Ko, Jaemin Jung, JooYoung Kim and Sung Wook Shim |
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| Emotional Appeal and Incentive Offering in Banner Advertisements | |
Frank Tian Xie, Naveen Donthu, Ritu Lohtia and Talai Osmonbekov |
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| The Website Schema | |
Steven Bellman and John R. Rossiter |
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| Assessing the Effects of Animation in Online Banner Advertising: Hierarchy of Effects Model | |
Chan Yun Yoo, Kihan Kim and Patricia A. Stout |
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| A Comparison of Objective Characteristics and User Perception of Web Sites | |
Se-Jin Lee, Wei-Na Lee, Hyojin Kim and Patricia
A. Stout |
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| An official online publication of the Departments of Advertising at Michigan State University and The University of Texas at Austin |
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| ©2004 Journal of Interactive Advertising |
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