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Volume 3, Number 2, Spring 2003 |
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Ananda Mitra |
Corporate Web Sites as Advertising:
An Analysis of Function, Audience, and Message Strategy |
Jang-Sun Hwang, Sally J. McMillan and Guiohk Lee |
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| Crossing Offline and Online Media:
A Comparison of Online Advertising on TV Web Sites and Online Portals | |
Louisa Ha |
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| A Preliminary Structural Equation
Model of Comprehension and Persuasion of Interactive Advertising Brand Web Sites |
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Wendy Macias |
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| Lifestyles of Online Gamers: A Psychographic Approach | |
Seounmi Youn, Mira Lee and Kenneth O. Doyle |
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| Internet Dependency Relations and Online Consumer Behavior: A Media System Dependency Theory Perspective on Why People Shop, Chat, and Read News Online |
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Padmini Patwardhan and Jin Yang |
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An official online publication of the Departments of Advertising at Michigan State University and The University of Texas at Austin |
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©2003 Journal of Interactive Advertising |
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