Volume 3, Number 2, Spring 2003


Cybernetic Space: Bringing the Virtual and Real Together

Ananda Mitra

Corporate Web Sites as Advertising:
An Analysis of Function, Audience, and Message Strategy

Jang-Sun Hwang, Sally J. McMillan and Guiohk Lee

Crossing Offline and Online Media:
A Comparison of Online Advertising on TV Web Sites and Online Portals

Louisa Ha

A Preliminary Structural Equation Model of
Comprehension and Persuasion of Interactive Advertising Brand Web Sites

Wendy Macias

Lifestyles of Online Gamers: A Psychographic Approach

Seounmi Youn, Mira Lee and Kenneth O. Doyle

Internet Dependency Relations and Online Consumer Behavior:
A Media System Dependency Theory Perspective on Why People Shop, Chat, and Read News Online

Padmini Patwardhan and Jin Yang

An official online publication of the Departments of Advertising at
Michigan State University and The University of Texas at Austin

©2003 Journal of Interactive Advertising